Global Marketing New Trends

Product Orientation

4P Era

In marketing1.0 phase, the focus was on production. Companies concentrated on manufacturing high-quality products to meet basic market needs. The core of this period was "product," with marketing primarily focused on product features.

Consumer Orientation

4C Era

Marketing2.0 shifted to a consumer-centric approach. In this phase, companies began to focus on consumer needs and desires, with marketing strategies more focused on understanding and meeting specific consumer needs.

Value-Driven Orientation

4R Era

In marketing3.0, the focus is on creating consumer value. Brands not only provide products and services but also seek emotional connections with consumers, winning their hearts by conveying shared values.

Social Interaction and Engagement Orientation

Social Media Era

Marketing4.0 emphasizes the application of social media and digital technology, aiming to enhance consumer interaction and engagement. In this era, brands leverage the influence of overseas influencers for personalized marketing, achieving direct dialogue and relationship building with consumers.